This Cookie Policy explains how Leapmotor (“Leapmotor”, “we”, “us”, or “our”) uses cookies and similar technologies on our websites.

This Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal data in accordance with the General Data Protection Regulation.

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They enable websites to function efficiently and enhance user experience by remembering preferences such as login details, language settings, and browsing behaviour.

Cookies may be:

• Session cookies, which are deleted when you close your browser
• Persistent cookies, which remain on your device for a specified period

We use cookies for the following purposes:

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as:

• Secure access to account areas
• Booking services (including test drives)
• Page navigation and website security

  Without these cookies, the website cannot function properly.

  3.2 Analytical Cookies

  Analytical cookies collect information about how visitors use our website. This includes:

• Pages visited
• Time spent on the website
• Navigation paths
• Interaction with content

  This data is aggregated and anonymised wherever possible and is used to improve website performance, enhance user experience, and better understand customer behaviour.

  Where you provide personal data (for example, when booking a test drive), we may combine this with analytical data to better understand customer journeys. This processing is carried out in accordance with applicable data protection laws.

  3.3 Functional Cookies

  These cookies allow us to:

• Remember your login details
• Store your preferences (such as language or location)
• Provide personalised features

  They improve usability and ensure a more tailored browsing experience.

  3.4 Customer Feedback Cookies

  We may use cookies to:

• Ensure users are not repeatedly invited to complete surveys
• Support the collection of customer satisfaction data

  3.5 Marketing and Third-Party Cookies

  Marketing cookies are used to:

• Measure the effectiveness of advertising campaigns
• Deliver relevant advertisements
• Track engagement with advertisements across websites

  These cookies may be set by Leapmotor or by third-party partners such as advertising networks, analytics providers, or social media platforms. Where required by law, these cookies are only placed on your device with your consent.

Leapmotor may use the following categories of cookies on this website:

• Essential Cookies
• Functional Cookies
• Audience / Performance / Tracking Cookies
• Marketing and Social Media Cookies

4.1 Essential Cookies

Essential cookies enable users to navigate the website and use its features. These cookies are strictly necessary and cannot be switched off in our systems.

Without these cookies, certain services (such as secure login or booking tools) will not be available.

We use essential cookies to:

• Ensure that website functions operate correctly
• Allow you to store information entered into forms
• Enable access to secure areas of the website
• Maintain security and prevent fraudulent activity
• Adapt website display based on your preferences

  You can configure your browser to block or alert you about these cookies; however, some parts of the website may not function properly.

   

  4.2 Audience / Performance / Tracking Cookies

  These cookies collect information about how users interact with our website. They help us understand how visitors use the website, improve functionality and performance, measure advertising effectiveness, and analyse aggregated user behaviour. These cookies generally process data in a pseudonymised or aggregated form.

   

  Examples of Performance / Tracking Cookies

  Cookie 1

  Cookie Name	Google DoubleClick – 202701_CV_Campaign Manager 360_EssenceMediacom_Book A Test Drive Button
  Data Collected	Stores information on users that have looked to book a test drive.
  Purpose(s)	This information is used in a pseudonymised form to tailor online advertising messages and create re-targeting audiences.
  Provider	Google Privacy Policy
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  Cookie 2

  Cookie Name	Google DoubleClick – 202701_CV_Campaign Manager 360_EssenceMediacom_Dealer Locator
  Data Collected	Stores information on users that have found a local dealer where they can purchase a car.
  Purpose(s)	This information is used in a pseudonymised form to tailor online advertising messages and create re-targeting audiences.
  Provider	Google Privacy Policy
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  Cookie 3

  Cookie Name	Google DoubleClick – 202701_EN_Campaign Manager 360_EssenceMediacom_View Model
  Data Collected	Stores information on users that have viewed a particular car model.
  Purpose(s)	This information is used in a pseudonymised form to tailor online advertising messages and create re-targeting audiences for specific vehicles. Also allows you to see which vehicle model is gaining the most impressions.
  Provider	Google Privacy Policy
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  4.3 Marketing and Social Media Cookies

  These cookies are used to deliver advertising that is more relevant to you and your interests. We use these cookies to deliver personalised advertising, retarget users, measure campaign effectiveness, and enable social media features.

   

  Examples of Marketing / Social Media Cookies

  Cookie 4

  Cookie Name	Google DoubleClick
  Data Collected	Stores information about the pages of our website that you visited and the advertising campaigns you have viewed or clicked on.
  Purpose(s)	This information is used in a pseudonymised form to tailor online advertising messages and experiences specific to your preferences.
  Provider	Google Privacy Policy
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  Cookie 5

  Cookie Name	LinkedIn Insight Tag
  Data Collected	Collects metadata such as URL, referrer, IP address, device and browser characteristics, and timestamp.
  Purpose(s)	This information is used in a pseudonymised form to measure campaign conversions, track website interactions, and build retargeting audiences for LinkedIn advertising campaigns.
  Provider	LinkedIn Privacy Policy
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  Cookie 6

  Cookie Name	TikTok Pixel
  Data Collected	Collects information about website visitors, including device information, browser type, pages visited, and actions taken on the website.
  Purpose(s)	This information is used in a pseudonymised form to measure the performance of TikTok advertising campaigns, optimise ad delivery, and build custom audiences for retargeting on TikTok.
  Provider	TikTok Privacy Policy (EEA)
  Opt-Out	Leapmotor Website Cookie Consent Settings (CMP)

   

  4.4 Functional Cookies

  Functional cookies allow the website to remember choices you make and provide enhanced features. We use functional cookies to remember login details, store preferences, and improve usability and personalisation.

Most of the Leapmotor advertising you see on other websites is placed there by third parties. Anonymous cookies are used in these cases to track how many people see a particular ad, and how often. Any information collected by these cookies may be used to target ads to you on other websites. As these ads are not on Leapmotor’s websites, we cannot read or write the cookies used.

Leapmotor Motor Company uses other third-party cookies to analyse customer journeys on Groupe Stellantis websites and advertising banners. These cookies are sent by Leapmotor Motor Company or by its technical service providers to assess who accesses the content and sections of our website, so we can evaluate them and improve their organisation in terms of content and categories. Where applicable, these cookies also detect navigation problems, allowing us to make our services easier to use. These cookies only produce anonymous statistics and visitor numbers, and do not include any personal data. These cookies will also be used to personalise this site and also other websites and advertising banners of the Stellantis Groupe. The service life of these assessment cookies does not exceed 90 days. To disable these cookies, visit  https://www.leapmotor.com/global/cookie-policy  

Cookies are retained for different periods depending on their function:

• Session cookies expire when you close your browser
• Persistent cookies remain for a defined duration, typically not exceeding 90 days unless otherwise required

We rely on the following legal bases:

• Strictly necessary cookies: Legitimate interest
• Analytical and marketing cookies: Consent
• Functional cookies: Legitimate interest or consent

  You may withdraw your consent at any time.

Browser Settings

Most browsers allow you to:

• View stored cookies
• Delete cookies
• Block cookies

  These settings are typically available in your browser’s “Options” or “Preferences” menu.

  Cookie Preferences Tool

  When visiting our website, you can:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences

  For more information about cookies, please visit: www.aboutcookies.org

  To manage your preferences on our site, please visit: Leapmotor Cookie Policy Page

   

Some third-party providers may process data outside the European Economic Area (EEA). Where this occurs, appropriate safeguards are implemented, including:

• Standard Contractual Clauses approved by the European Commission
• Transfers to countries with an adequacy decision

Under applicable data protection laws, you have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

We may update this Cookie Policy from time to time. Any updates will be published on this page.

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Leapmotor Customer Support

Email: ga-customercare@gowanauto.ie